>Personal Investment Portfolio_

Heinonen Ventures

Heinonen Ventures is a private investment portfolio backing B2B software at pre-seed and seed.

>Since 2023_

2 Ventures Created 2 Entrepreneurs Backed 3 MVPs Being Market Tested $5m+ Generated From Solutions Built

>Press & Media_

As Featured In

Coverage of the portfolio, the ventures, and the thesis behind them.

>Thesis_

B2B Software Companies Run On

Heinonen Ventures backs B2B at its earliest form. The first customer, the first contract, the first proof the workflow is real. Revenue from businesses is slower to arrive and far harder to walk away from.

FOCUSB2B
ENTRYPRE-SEED / SEED
>Vision_

See It Before It Becomes Obvious

The portfolio looks where attention hasn't arrived yet. Early ideas taking shape, motion, and depth long before the market knows it is seeing them.

FOCUSEARLY STAGE
RANGELONG TERM
>Stage_

Early Enough That the Answer Isn't Known Yet

Pre-seed and seed. The product exists, a few companies are using it, and the founder is still the one selling. Everything after that is somebody else's round.

ROUNDPRE-SEED / SEED
ROLEFIRST BELIEVER
>Criteria_

It Sells To Businesses

B2B only. A company signs, a company pays, a company renews.

WEIGHTED ONFOUNDER
MEASURED BYPULL
>Territory_

Software Nobody Cancels

When a tool runs payroll, compliance, or dispatch, ripping it out is unthinkable. The duller the job, the deeper the roots.

SECTORB2B SOFTWARE
CHURNLOW
>Reach Out_

Every Position Starts With One Message

Heinonen Ventures grows one conviction at a time. If you are building it, send the problem, the buyer, and why it has to be you.

STAGEPRE-SEED / SEED
STATUSOPEN
[ REACH OUT ]
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